We first began supplying a few teachers, schools and students via email in 1999 and set up a few HTML pages using a free, personal ISP, and we named the website Simply Yoga, (because that is what we hoped it to be!). As our online sales grew we first started trading from simply-yoga.co.uk on February 3rd 2001.
We set up online payments and eventually incorporated as a private commercial company about four years later in August 2003.
Back then, there were only a few online shops and so we had to put some distance between what we offer and the markets in North America, we were getting orders from as far as Hawaii!! – and it didn’t seem very ecological so we decided to change our name to YOGA.EU LTD in August 2006.
But after a domain name dispute with an internet marketing company based in Germany that owned the domain, yoga.eu we decided to change our name again, this time to the European Yoga Network Ltd. in October 2006.
As time went on it dawned on us that we, (and yoga) were slowly being dragged into an overly commercial health and fitness sector, and so later that month, EUROPEAN YOGA NETWORK LTD converted to YOGA NETWORK C.I.C. (a Community Interest Company) although we have always traded under the name of Simply Yoga.
Since then we changed our name once more, to the much simpler: yoga cic (short for “Yoga Community Interest Company”) and we are pretty happy with the way things are right now – we don’t plan any more name changes!